Schoeman Boerdery, a large citrus producer in the Senwes area of Limpopo, has felt themselves compelled to co-fund a grassroots economic development programme, called the Broad-Based Livelihoods (BBL) programme in their surrounding communities in Sekhukhune (Limpopo) and Mpumalanga. “BBL is different: it’s about reaching as many people as possible. Our goal is not to have a target number food gardens, our goal is to help entire communities lift themselves out of poverty, by creating multiple pathways for themselves to access the economy, since formal sector jobs are on the decline.”