BBL PARTICIPANT: The Moabelo Family, Jan (Father), Pauline (Mother) and Liesbeth (Daughter) Mabelo; Pankop, Limpopo Province

In a Nutshell

Through their participation in SocioTech’s Broad-Based Livelihoods (BBL) strategies to stimulate personal economic activity, members of the Moabelo family have added to their pre-existing horticultural and business acumen. 

They say…

Moabelo Family

Liesbeth Moabelo: My dad started this fruit tree nursery from scratch. My mother and father worked and worked and worked some more to turn an idea into the reality of their business. 

This beautiful house that you see today is the result of my parents’ skill and hard work. When I was growing up, we lived in a three-roomed house. There were 8 children and 2 parents, so we were sleeping on the floor and on the couch. It was a squash to fit us all in. Thanks to my parents our lives have really changed

Jan Moabelo: I get up every morning before everyone else wakes up and I go to my plants. I say to them: “Now is another day. Let us flourish together.” The way I see it, I give to the plants and the plants give to me. Their progress is my progress. In them I see my future and the future of my family. I think my children see it too. They can see that when I pass away, this business will be here for them and even for their children. My wife and I have built something that will outlive us.”

"...taught them to be disciplined young adults."

Pauline Moabelo: The money from this business has taken our children to school but it has also taught them to be disciplined young adults. They saw us being committed to our work. They saw that you need to take every opportunity. You don’t just grow mangos, you make atchar too. If you have guavas and peaches, you can sell jam. 

Jan Moabelo: My children were raised to understand that they needed to participate and work with us. From when they were quite young, they all knew that even if we were not around, they must carry on with the garden work that needed to be done. They grew up in a business family.

Moabelo Family

"I learnt was how to see beyond short term desires into a proper vision for the future. "

Liesbeth Moabelo: My parents shaped us children to be able to do what they were doing. I see my friends looking for other people to give them jobs. They don’t see business as a way to success. I do understand that a job gets you money quicker. You can’t be in a hurry with a business. The rewards take longer but the reality is that there are not many jobs and over time a business is a better way to get the things you want and need.  One of the things I learnt was how to see beyond short term desires into a proper vision for the future

Through meeting Charles and doing the SocioTech My Future training I have been inspired to take the business to the next level. Through Charles I have developed a better understanding of budgeting and profits. I found his teachings about customer service very useful. Some of it we were doing already but a lot of it was new, and I can see that it is already helping us to get closer to my father’s ultimate goal of owning a family farm. 


Moabelo Family

Jan Moabelo: In five years-time, I would like to be owning a farm. We need more space if we are going to expand and take on larger customers. Whether we are supplying chickens or fruit trees, I see our future in supplying shops like Spar or Pick and Pay.

Pauline Moabelo: I never thought that God would give me such a gift as this man. My husband is truly a gift from God. I am so proud of this man. Together we have brought our family this far and together we can plan for that dream of a farm to become a reality. I see a farmhouse surrounded by fields of sunflowers and behind them fields of mielies and mabele. I see a line of delivery trucks. I see job creation because that is important too. If we had a big farm, we could create work for other people so that there can be no more poverty and hunger.

"I see a line of delivery trucks. I see job creation because that is important too."

Moabelo Family