Marikana North West

BBL PARTICIPANT: Zodwa Masilela, Swaneville, Gauteng Province

In a Nutshell

Through her participation in SocioTech’s Broad-Based Livelihoods (BBL) strategies to stimulate personal economic activity, Zodwa Masilela from Swaneville has acquired agricultural and business skills. She has applied this new knowledge within her pre-existing business. She is budgeting, saving and planning for the future.

She says…

zodwa masilela

I grew up in Komatipoort. My mother had a food gardening business. After school each day she would load up a basket with fruit and vegetables and I had to go around the neighbourhood selling.

I liked school but, in those days, we had to pay school fees and there was no money, so I left in Grade 10. That was when, in 1986, I came to what we now call Gauteng. I had friends who were already working here. They came back home for the Christmas holidays and when they were about to leave again, I decided to go with them.

When I arrived in Johannesburg, I got a job almost immediately, but those people didn’t pay me. They were bad people. They didn’t pay their staff, and they harassed the customers. That shop is closed now. They had bad energy. After three months I left. I started to work for myself in April 1986 and since then I have been self-employed. Thanks to God and hard work I have been successful. I am a single parent, but I have put my children through school. One is studying computers. One has a security certificate.

I sell salt, Simba chips, sweets, peanuts, scarves and all sorts of other things. I sell from my house. I sell from outside the school gates. I sell at church. I am always on the lookout for business opportunities. It is not easy, but it is possible. A lot of people are just lazy. They sit there doing nothing and then they say ‘you are so strong, please give me tea bags and sugar’. I try to teach them the only way to get money is to work. Nothing comes if you just sit or sleep. I do agree that business is hard work, but hard work is the only way. I don’t even have time to clean my house. I wake up at 5am and by 6am I am at the school gates, selling. I put alarms on my phone to remind me where I need to be at what time.

I work alone. I want to know what is happening with my business at all times. I want to know for sure that no mistakes have happened. Because I work with food and children, my business is all about trust.

"....go to school to learn about this."

Parents leave money with me to feed their children. Parents trust me not only to feed their children, but also to look after them and keep them safe. The scholar transport drops them off early in the morning and they wait with me until the gates open.

I met Charles from SocioTech in 2022. He has taught me so much. I did the farming training first. I have implemented and have a small food garden at my house and at the church. Those crops are mostly for feeding my family – although if I have a surplus I do sell to the teachers at school. The part of the training that has been most useful to me is MyFuture and MyBusiness. I hope I was always polite to customers, but SocioTech taught us how to love our customers, how to have an open heart to them, how to talk nicely to them so that they will come back. 

I learnt how to budget and how to save. I am following the SocioTech steps, and it is working.

My dream is to expand my house. It is an RDP house, and it is very small. Now that my kids are grown up, I am saving to add on an extra room. In the next 5 years I want to learn how to drive and get a licence. Transport would allow me to expand my business ventures.

My big dream is to own cattle. I am saving towards that goal too, but I know that cows can get lots of diseases. I don’t want to rush into anything. I want to go to school to learn about this, because to buy cows would be a big investment. It is not to be taken lightly.

garden-care
2
  • 1

    BBL MyFood

  • 1

    BBL Mentoring & Monitoring

  • 1

    BBL Veg Tunnel self-build

  • 4

    BBL FruitTree Campaign

  • 1

    BBL MyFuture

  • 1

    BBL MyBusiness

  • 4

    BBL MyPoultry

  • 4

    BBL MyLivestock

  • 4

    BBL BusinessBuilders

  • 4

    BBL FoodEconomy

  • 4

    BBL OurMarket

  • 4

    BBL TalentShow

  • 4

    BBL GardenCompetition

  • 4

    BBL YouthSurvey

  • 4

    BBL SportsTournament

3
  • Money management skills
  • Business diversification